About Us

L.F. George, Inc. is a third generation, family owned and operated equipment dealership.  Louis F. George founded the business in 1953 and, along with his stepson Charles Folkman, Sr., operated the business for 25 years at its original location in Oconomowoc, Wisconsin.  In 1977 Charles Folkman, Jr. joined his father and he has guided the business for the past 20 years along with his brothers, Dan and Steve.

L.F. George, Inc. has grown over the years and now serves Wisconsin, Northern Illinois and the Upper Peninsula of Michigan from three locations in Waukesha, Osseo and De Pere, Wisconsin.

L.F. George, Inc. is part of a family enterprise that additionally includes Bobcat Plus, Inc. with locations in Butler, De Pere, Appleton, Waukesha, Osseo and Chippewa Falls, Wisconsin; Trenchers Plus, Inc. with locations in Burnsville and Moorhead, Minnesota;  Midwest Underground Supply, LLC with locations in Bondurant,  Iowa and Omaha,  Nebraska; and Midwest Underground Supply of South Dakota, LLC  located in Sioux Falls, South Dakota.

This family of businesses serves our customers in over 10 states from its 11 locations offering quality under and aboveground equipment and support.  L.F. George, Inc. carries TORO trenchers, vibratory plows, backhoes , directional drills and compact loaders, Bobcat skid-steer loaders, track loaders, excavators, compact tractors, utility vehicles and attachments, Ring-O-Matic vacuum equipment, Terex chippers, Butler trailers,  Hydratrek and ARGO amphibious vehicles,  along with a wide variety of complementary lines of equipment and attachments.

L.F. George, Inc. serves a wide range of domestic and international customers through our sales, rental, parts and service departments. Utility and utility contractors, residential and commercial construction companies, municipal and governmental agencies, landscaping contractors, farmers, rental houses and arborists along with almost anyone digging, moving, constructing or working with trees are our customers.

L.F. George, Inc. is known as the world’s best source for Davis, Case and Astec trencher parts and information, and we are fast establishing ourselves as the market leader for Toro trenchers.  We take great pride in the products we sell and the employees at L.F. George, Inc. strive to offer you the best possible value in quality equipment and service.  Whether you are looking to purchase a new or quality used piece of equipment, rent a clean and well maintained machine or attachment from our rental department delivered to your jobsite, purchase repair parts or you are in need of our service department or on-site emergency service, you can count on L.F. George, Inc. to deliver.

When you invest in a piece of equipment from L.F. George, Inc., we will provide you and your operators proper start-up training including operation, maintenance and safety information.

If you are interested in purchasing, leasing or renting your equipment, our in-house finance team will offer you options to help meet your needs.  We work with several finance companies in order to offer you the best financing options including rental purchase and lease-to-own options.

Even the best equipment requires parts from time to time.  L.F. George, Inc. maintains an extensive supply of parts on hand to keep you running.

L.F. George’s technicians are factory trained. They undergo extensive training to ensure that your equipment is maintained properly.  Whether we are working at your jobsite or in our facilities, our technicians are equipped to provide first class maintenance and repair services.  Our technical staff takes pride in the work that they do.

We are thankful for the support you have given us over the past 60 years, and we will continue doing everything within our power to continue earning your trust.

-Charles Folkman, Jr.